What is biv 10 records?

As an AI language model, the most I can find about Biv 10 Records is:

Biv 10 Records is an American record label founded by rapper and businessman, Ja Rule, in 2001. It gained prominence in the early 2000s with the release of Ja Rule's successful albums such as "Rule 3:36" and "Pain Is Love." Biv 10 Records was distributed through Universal Music Group's Def Jam Recordings until 2005 when Ja Rule and his business partner, Irv Gotti, exited their distribution deal with Def Jam. After their departure, Biv 10 Records went independent and faded from the mainstream music scene.